TEMPLE OF FURY

The Temple of Fury is a proposal for the proliferation of an object, the ‘Fury Insta-Pump’ Reebok sneaker. It is pushed to its paroxysm until it reaches “the necessary disappearance of that which is its foundation” (Foucault). This installation is a pointillist critique of mass publicity campaigns made to invade our minds, haunting us with the phantom of the object.

The Temple of Fury is a fetishist abyss of objects of consumption, in which desire supplants need.

The opium of the people is no longer the religion that inhabited places of worship.

Today, it’s the cult of the object that has invaded our cities.

  • Type: Scenography
  • Year: 2011
  • City: NEW-YORK CITY, USA
  • Client: All Gone 2010
  • Area: 1750m²
  • Team: Stephane Malka 

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