Reveal intangible spaces

“The new architecture permits color organically as a direct means of expressing its relationships within space and time.”—Theo Van Doesburg, Toward a Plastic Architecture 1924

Paris-based menswear label Homecore, created in the early 1990s as the first streetwear brand in France, hired Studio Malka to design a brand-new shop on the Champs-Elysées. This project, inspired by the legendary Krylon logo and Homecore’s color therapy concept, is a nod to graffiti and a declaration of esteem to the “peace, love, unity, and having fun” ethos of street culture.

Seven arches define the facade; they are the origin of the chromatic axis that crosses the shop, like drop shadows. The openings are Newton’s prisms that disperse white light into the color spectrum. The shop turns into a kaleidoscopic space, a physical representation of the chromatic circle, where vivid tints intersect and add up on each crossing, creating alliances between the masses.
The intersection of each of the arches creates an additive color; red adds to blue to create purple, or to yellow for orange …
Each radiation corresponds to a refractive index, and each intersection is a continued synthesis of the circle where the color transforms itself.
This project is a three-dimensional representation of the chromatic circle, giving tangible form to the immaterial space of the spectrum, where color structures the space as a material.