BIG White is a space devoted to many kinds of events, and is intended to highlight art projects. Multi-use and protean, it is alternatively an exhibition gallery, a pop-up store, and a place to present new product launches.

Lighting is merged into the architecture; these intelligent lighting systems highlight a succession of various size alcoves and create an immersive experience throughout the space’s immaterial geometry.

The space is designed through this lightning lines systems without walls or separations, allowing multiple possibilities, which constantly renews the relationship with the space: its architecture, its structure, thickness, and its volume—the space is transformed, stretched, or de-limited without these walls or separations.

The design of the space allows infinite variations, thanks to its contemporary and immaculate whiteness.

• Client: PERNOD-RICARD
• Year: Delivery January 2019
• Type: Showroom
• Area; 175m²
• Location: Paris 9, France
• Team: Studio Malka Architecture Architects and Coordinators, ECR-PBM, BTP-consultants Bureau de Contrôle et SPS, Aartil light designers, Laurent Clement photographer